- Someone finds an interesting place and asks people to talk about interesting things
- There’s no selling of stuff or services, in the lobby or on the stage -no marketing case studies
- Content is open source –not owned
- Sponsors give tangible things that make the event better
- Tickets are affordable on an individual level vs a corporate one
- Ideally it’s organized collaboratively without any one person taking ownership
- Interesting is a goal, not a claim
- And it’s not for profit –extra money goes to a charity, to fund the next one or to the bar at the end of the night